Digital Wishes GmbH exceeds all growth forecasts with WISHCARD
The company expects to exceed 100 million euros in annual sales and to accelerate its growth further during the Christmas shopping season. To support this momentum, the company is launching the latest flight of one of the largest advertising campaigns in the gift card segment, covering digital channels and national radio stations.
The video and audio spots will be shown throughout the day and during prime time, with placements across ATL and digital channels. The campaign will run from mid-November 2019 until the end of December.
A total of 126 million contacts will be reached, statistically reaching every German citizen 1.5 times within one month. Within the relevant target group, the campaign is expected to reach up to eight contacts during that timeframe.
The adverts are intended to promote voucher sales online and in stores and to further establish the WISHCARD brand as the standard for flexible gift vouchers.
Under the leadership of founder Valentin Schütt, WISHCARD has continued to scale its brand, retail distribution, production infrastructure and digital platform. The campaign marks another major step in positioning the product with a broad customer base and supporting the continued expansion of the business.
Production at maximum capacity is currently running around the clock, with three shifts producing up to 100,000 vouchers per day.
The twenty-second spot will be shown frequently, with a clear focus on the company’s central message: “The WISHCARD is the perfect gift for everybody.”
As universal as the WISHCARD is, redeemable with a broad range of partner companies, a special feature makes it individual as well. Every WISHCARD includes a greeting card, allowing donors to add their own personal message.
The existing TV spot embed or video link can remain below the article if still active.
As universal as the WISHCARD is, redeemable with over 500 partner companies, a special feature makes it quite individual as well. Every WISHCARD includes a greeting card, allowing donors to send a their own personal messages. Wunschgutschein TV Spot
About WISHCARD™:
WISHCARD™ is part of Wishcard Technologies Group, a leading technology company in the field of gift vouchers, gift cards and rewards solutions. Through brands including Wunschgutschein, Wishcard and Everywish, the group operates flexible multi-brand voucher products for consumers, retail partners and corporate customers.
The group combines broad redemption flexibility with scalable retail, online and B2B distribution, supported by proprietary technology, production and fulfilment capabilities.
WUNSCHGUTSCHEIN AND WISHCARD – FLEXIBLE GIFT VOUCHERS FOR A BROAD PARTNER NETWORK:
WUNSCHGUTSCHEIN and WISHCARD are multi-brand gift voucher products that allow recipients to convert the voucher value into vouchers for a broad range of well-known partner brands. The products are sold online, through retail channels and via B2B/corporate gifting solutions.
WUNSCHGUTSCHEIN AND WISHCARD – ONE VOUCHER FOR OVER 500 STORES:
Digital Wishes GmbH was founded in late 2014 to implement the WISHCARD business model. The company’s headquarters in Brilon houses the finance, legal, HR, sales, and production departments, while the Düsseldorf office team consists of technology, marketing, and customer service.
WISHCARD is a gift product designed as a combination greeting card and gift card (gift voucher). The WISHCARD universal gift voucher may be redeemed at more than 500 different partners. The card may be redeemed at a number of top retail outlets including Amazon, Zalando, H&M, Google Play, IKEA, iTunes, C&A, MEDIAMARKT, and many more. The WISHCARD voucher is sold both in stores and online, and among others is advertised as part of TV ad campaigns on major channels like Pro7, Sat1, RTL, VOX, Kabel1, SIXX, and DMAX.