Digital Wishes GmbH exceeds all growth forecasts with WISHCARD.
The company has managed to sell over two million vouchers so far this year and is continuing to expand strongly in the German gift voucher market. Growth is expected to accelerate further during the Christmas shopping season.
To support this development, the company is launching the first flight of one of the largest TV advertising campaigns in the gift card segment on channels operated by ProSiebenSat.1 Media.
The TV spots will be shown throughout the day and during prime time, primarily on Pro7, Sat.1 and Kabel Eins, with additional placements on speciality channels such as Sixx, Sat.1 Gold and Pro7 Maxx. The campaign will run from mid-November 2016 until the end of December. A total gross media volume of 30 million euros is being invested.
The adverts are intended to promote voucher sales online and in stores and to further establish the WISHCARD brand as the standard for flexible gift vouchers.
Under the leadership of founder Valentin Schütt, WISHCARD has developed from a new gift voucher concept into a scalable retail product with nationwide visibility. The TV campaign marks the next step in establishing WISHCARD as a leading gift voucher brand, supported by continued investments in infrastructure, production and distribution.
Production at maximum capacity is currently running around the clock, with three shifts producing up to 30,000 vouchers per shift.
The twenty-second TV spot will be shown frequently, with a clear focus on the company’s central message: “The WISHCARD is the perfect gift for everybody.”
As universal as the WISHCARD is, redeemable with a broad range of partner companies, a special feature makes it individual as well. Every WISHCARD includes a greeting card, allowing donors to add their own personal message.
About WISHCARD™:
WISHCARD™ is part of Wishcard Technologies Group, a leading technology company in the field of gift vouchers, gift cards and rewards solutions. Through brands including Wunschgutschein, Wishcard and Everywish, the group operates flexible multi-brand voucher products for consumers, retail partners and corporate customers.
The group combines broad redemption flexibility with scalable retail, online and B2B distribution, supported by proprietary technology, production and fulfilment capabilities.
WUNSCHGUTSCHEIN AND WISHCARD – FLEXIBLE GIFT VOUCHERS FOR A BROAD PARTNER NETWORK:
WUNSCHGUTSCHEIN and WISHCARD are multi-brand gift voucher products that allow recipients to convert the voucher value into vouchers for a broad range of well-known partner brands. The products are sold online, through retail channels and via B2B/corporate gifting solutions.
WUNSCHGUTSCHEIN AND WISHCARD – ONE VOUCHER FOR OVER 500 STORES:
Digital Wishes GmbH was founded in late 2014 to implement the WISHCARD business model. The company’s headquarters in Brilon houses the finance, legal, HR, sales, and production departments, while the Düsseldorf office team consists of technology, marketing, and customer service.
WISHCARD is a gift product designed as a combination greeting card and gift card (gift voucher). The WISHCARD universal gift voucher may be redeemed at more than 500 different partners. The card may be redeemed at a number of top retail outlets including Amazon, Zalando, H&M, Google Play, IKEA, iTunes, C&A, MEDIAMARKT, and many more. The WISHCARD voucher is sold both in stores and online, and among others is advertised as part of TV ad campaigns on major channels like Pro7, Sat1, RTL, VOX, Kabel1, SIXX, and DMAX.