Wishcard Technologies Group, Europe’s leading brand for gift vouchers with over 120,000 points of sale and millions of customers, concluded 2024 as the most successful year in its history. Dr. Andreas Betzer, CEO of Wishcard Technologies Group, reflects on the key achievements of the past year and shares an exciting outlook for 2025.
“I am immensely proud of what we achieved in 2024. One of the standout successes was our rapid growth in the United Kingdom, where we experienced expansion five times faster than our initial success in Germany. This incredible milestone was made possible by the extraordinary dedication of our partners, our employees, collaborators, and all internal teams who worked tirelessly to make this happen. The UK now stands as a shining example of how we can achieve exponential growth when all forces align seamlessly.
In France, we saw an equally remarkable achievement, establishing ourselves firmly in the market through the launch of retail operations and the expansion of our online and B2B businesses. Our partnership with Carrefour played a pivotal role in driving this progress, and I want to extend my sincere gratitude to their team for their support and collaboration.
Domestically, in Germany, we strengthened our position with a massive expansion of our online presence, increasing our reach through substantial investments in brand marketing. This effort benefited not only our in-store retail partners but also our corporate and private customers, leading to robust growth in our online business. We continued to expand and professionalize our online team, creating several new management positions and ensuring a focus on excellence. Additionally, we significantly increased the number and quality of our redemption partners, further enhancing the value we bring to our customers.
In the B2B sector, 2024 was a breakthrough year. We established ourselves as one of the leading providers in the German market, enhancing our value proposition with highly tailored, customer-centric products and solutions. This success was bolstered by a strategic expansion of our leadership team, ensuring we remain at the forefront of innovation and service excellence.
Overall, we successfully accelerated the already strong growth trajectory from 2023, achieving new heights across all business areas and geographies. As we look forward to 2025, we remain committed to building on this momentum. We will continue to drive international expansion, refine and innovate our products, and strengthen our position as a leader in the gift voucher market. With our dedicated employees, trusted partners, and the unwavering support of our stakeholders, I am confident we will set new records in the coming year.”
Dr. Andreas Betzer, on behalf of the entire Wishcard team.
About WISHCARD™:
WISHCARD™ is a leading provider of innovative gift card solutions, empowering businesses and consumers to celebrate life’s special moments with ease and convenience. With a diverse portfolio of customizable gift card products and a commitment to excellence, WISHCARD™ is revolutionizing the way people give and receive gifts worldwide.