Wishcard Technologies, the operator of a digital gift card platform, has further expanded its market position in the first nine months of 2022.
With the brands Wunschgutschein in Germany and Wishcard in the European market, the company distributes gift products with flexible redemption options. On the path to becoming the No. 1 gift card provider in Europe, the German pioneer in the multi-gift card business continues to grow and has attracted additional investors to support the next stage of expansion.
Alongside existing investor Oakley Capital, EMZ Partners and IK Investment Partners are joining as two additional investors to support the company’s growth goals for the coming years.
To accelerate the expansion strategy, Wishcard Technologies is strengthening its management team with Dr. Andreas Betzer. The native of the Palatinate region, together with COO Verena Argauer, forms the new leadership duo at Wishcard Technologies.
Industry Expertise with a Trade Network
Dr. Andreas Betzer has led companies such as Miles & More International and Payback for many years, bringing over 30 years of international experience in retail and digital platforms.
The Diplom-Wirtschaftsingenieur began his career at Lufthansa, where he played a role in the early stages of the Miles & More customer loyalty programme as a corporate strategist.
Shortly after its launch, Andreas Betzer assumed the role of CEO at Miles & More International, guiding the company through a significant growth phase nationally and internationally. Following this success story, Andreas Betzer joined the Payback management team. As a sales expert, he contributed to the transformation of Payback into one of the most successful loyalty programmes worldwide and supported the company during one of the largest M&A transactions in the German digital economy at that time.
Oakley Capital invested in Wishcard because it saw the opportunity to support the development of an innovative digital consumer business in a rapidly growing and significant market. With EMZ Partners and IK Partners joining the shareholder group, Wishcard is well positioned for the next phase of growth.
Strong Growth in a Challenging Market Environment
Wishcard Technologies has been a success story in recent years. It all began in 2014 under the leadership of founder Valentin Schütt with the idea of reinventing the gift card market and developing a gift that is personal, flexible and universally appealing.
Even in a challenging market environment, Wishcard has managed to continue growing disproportionately. The new location in Munich will open in November. Additionally, the company is investing in expanding its production capacities and will produce all Wishcard products under sustainable considerations.
About WISHCARD™:
WISHCARD™ is part of Wishcard Technologies Group, a leading technology company in the field of gift vouchers, gift cards and rewards solutions. Through brands including Wunschgutschein, Wishcard and Everywish, the group operates flexible multi-brand voucher products for consumers, retail partners and corporate customers.
The group combines broad redemption flexibility with scalable retail, online and B2B distribution, supported by proprietary technology, production and fulfilment capabilities.
WUNSCHGUTSCHEIN AND WISHCARD – FLEXIBLE GIFT VOUCHERS FOR A BROAD PARTNER NETWORK:
WUNSCHGUTSCHEIN and WISHCARD are multi-brand gift voucher products that allow recipients to convert the voucher value into vouchers for a broad range of well-known partner brands. The products are sold online, through retail channels and via B2B/corporate gifting solutions.