Wishcard, a leading innovator in the gift card industry, is thrilled to announce a significant milestone in its expansion strategy with the establishment of a long-term B2B cooperation agreement with Carrefour, one of France’s largest retailers. This strategic partnership will see the launch of Everywish, a versatile gift card product, designed to meet the diverse needs of businesses across France.

With this collaboration, Wishcard is poised to make a profound impact in the French market, leveraging Carrefour’s extensive reach and established presence to bring Everywish to a wide array of businesses throughout the country. Everywish offers unparalleled flexibility and convenience, allowing recipients to choose from a vast selection of redemption partners, tailored to their preferences.

Marius Anker, Vice President International Sales at Wishcard, expressed enthusiasm about the partnership, stating, „Securing a long-term cooperation with Carrefour marks a significant milestone for Wishcard’s international expansion strategy. We are excited to collaborate with Carrefour, leveraging their extensive network and market expertise to introduce Everywish to businesses across France.“

Dr. Andreas Betzer, CEO of Wishcard, echoed these sentiments, emphasizing the strategic importance of the partnership. „Our collaboration with Carrefour underscores Wishcard’s commitment to innovation and growth. By offering Everywish to Carrefour’s vast network of business customers, we aim to deliver unparalleled value and convenience, further solidifying our position as a leader in the gift card industry.

Carrefour, with over 20,000 business customers in France alone, provides Wishcard with a solid platform to showcase Everywish and capitalise on the growing demand for flexible gifting solutions in the corporate sector. The partnership represents a significant opportunity for Wishcard to expand its market presence and drive revenue growth in the lucrative French market.

We are pleased to announce our partnership with Wishcard and believe that the introduction of Everywish will provide our business customers with an innovative and versatile solution for their gifting needs. By working with Wishcard, we are strengthening our commitment to offering our customers high-quality and flexible solutions.“ – Pierre-Marie Carraud, Director of Carrefour Services

WISHCARD™ is a leading provider of innovative gift card solutions, empowering businesses and consumers to celebrate life’s special moments with ease and convenience. With a diverse portfolio of customizable gift card products and a commitment to excellence, WISHCARD™ is revolutionizing the way people give and receive gifts worldwide.

About the Carrefour Group:
With a multi-format network of over 14,000 stores in more than 40 countries, the Carrefour Group is one of the world’s leading food retailers. Carrefour posted sales of €94.1 billion in 2023. Its integrated store network employs more than 300,000 people who help to make Carrefour the world leader in the food transition for all, by offering quality food every day, accessible everywhere and at a reasonable price. In total, more than 500,000 people work under Carrefour banners worldwide. For more information, visit www.carrefour.com, or find us on Twitter (@news_carrefour) and LinkedIn (Carrefour).